Welcome to the Re/Imagination Lab.
Here, visionary ideals and advanced technologies come together to shape the future of nonprofit innovation.
ABOUT
We work closely with national and global partners, channeling our passion into designing and executing meaningful digital transformations. Central to our approach is the emphasis on understanding and addressing the unique needs of individual users. Beyond the boundaries of conventional technological strategy, our expertise spans artificial intelligence, digital product development, and an understanding of the latest technologies that drive today's digital age. With Re/Imagination Lab, it's all about harnessing innovation to amplify mission impact.
TOM SUBAK
Tom Subak is the founder of Re/Imagination Lab. With a rich thirty-year history in social sector transformation and digital innovation, Tom has been instrumental in shaping diverse initiatives. His journey has led him to oversee local, state, and national political campaigns and envision and launch an internet strategy consulting firm that quickly and successfully scaled, eventually culminating in a sale under his leadership. His significant contribution to Planned Parenthood’s digital transformation earned recognition from Cecile Richards in her New York Times best-selling book "Make Trouble." Tom also contributes his insights and experience to the Green Century Capital Management and Community Action Works boards. Away from the professional scene, Tom resides in Brooklyn, NY, staying connected with his college-going children and their adventures and learning (slowly) to play guitar.
LATEST
The Re/Imagination Lab has been at the forefront of numerous transformative projects, and one recent initiative is Charley, co-founded by Tom alongside Cecile Richards. Charley isn't just another chatbot; it's a dedicated platform to demystify abortion information. Designed with utmost care, Charley provides a private, secure, and user-friendly environment for individuals to access personalized abortion information. From detailing care methods, finding nearby clinics, and guiding on access to abortion pills, to connecting users with supportive services, Charley offers all this in a judgment-free and confidential manner.
Our overarching vision with Charley is to create a future where every person seeking an abortion can seamlessly and privately understand their options, navigate their choices without fear, and access the care they need. This initiative aims to ensure that, especially in states with restrictive abortion laws, individuals can easily find and privately access accurate information about their choices. With Charley, Tom and Cecile aim to empower every individual, ensuring that regardless of geographical or situational constraints, they have the means to make informed decisions for themselves.